China-based Hainan Airlines is taking cabin crew fashion to the next level by providing their crew members with stylish haute couture uniforms they debuted last Tuesday at Paris Couture Week.
The Chinese airline collaborated with designer Laurence Xu who introduced the new attire at the Paris Couture Week. Inspired by ‘Cheongsam’, a traditional Chinese dress, the uniform is a blend of Western-style fashion trends and traditional Eastern designs, including cloud drawings and the Chinese mythical bird– the Roc.
“The cooperation between Hainan Airlines and Lawrence Xu is industry leading. We are not only creating a new uniform but also showing the internationalized image of our airline. Especially on international routes, we would like to let passengers know that China is modern and trendy,” said Xu Fei, brand director of Hainan Airlines.
While the stewardesses are dressed with beautiful patterned dresses, and light grey caped coats, blazers and caps, the men’s version is a bit less extravagant with more traditional options, amazing double-breasted overcoats and two piece suits.